Referred To Us By Another Client To Add Professional Content Writing, Search Engine Optimization, Image

My new sounds:

Search Engine Optimization (SEO), marketing automation, Internet advertising, blogging, and email marketing have all had the  intention of making life simpler for the marketing director and small business owner. The truth is that without the right partner and program to manage all of these services, you may find your return on time and monetary investment small or even negative.  At Tayloe Marketing and Consulting we have partnered with Constant Contact, a preferred email marketer for over 500,000 users.  Constant Contact has a variety of templates that integrate both HTML and text, allowing you creativity in your email and newsletter campaigns.

50 posts! Yay for us, and thanks to all three of you who have read us so far ;)

Digital signage adds exposure to your current specials or offerings, increases brand recognition, and builds customer loyalty. We have partnered with a digital signage company to assist you with continuously reaching your target market.

Let's Go Fishing...I mean, Let's Go Marketing!

The idea that sales and lead conversion should come fast and easy is a fallacy that has grown with the expanded information and technology age.  Today's society lives fast and wants to have instantaneous results, often without the hard work that goes into it.  The same holds true with many businesses' marketing efforts. For example, with automation software, marketers can send out specific emails to our client base for follow up, broadcast mass emails, and so much more.  Small businesses will create a Facebook page, start using Twitter, blog on occasion, and when they do not get the results desired, they think that those specific mediums are just not for them, or that it is just to hard to keep up with it.

One of the first things my dad taught me about fishing was that you must be patient, persistent, and put the work into it. There were a few spots in 'our lake' that we had success and we would often hit those areas of the coves for the best fishing. However, there were other areas that required different types of bait and methods to get the big fish. Sure, catching bluegill, sunfish, and medium sized bass is fun, but the challenge is to catch the bigger bass or catfish, and to catch them in an area we had not had luck in before.

My advice is to remember this old saying: "If you keep doing what you have been doing, you will keep getting the same results". If you want to attract new customers, increase customer retention, and reduce advertising costs, there may be other marketing methods to use. However, you must be consistent, and you need to know you are using the right tools and have a true understanding of your target market before you go 'fishing in new waters'. If you are looking to fish in a new area, it is always wise to consult with an expert or guide who knows the waters. Using a marketing consultant who can guide you through the 'new' mediums of marketing is also wise. Find someone who will partner with you and work to know your audience's needs and desires.

Thank you for reading!

If you've moved your website or changed domains, you want to read this blog!

Tayloe Marketing & Consulting is a public relations and marketing consultation agency located in Sarasota County. Specializing in press releases, creative writing, SEO, website content, small business marketing strategy, and social media marketing, Tayloe Marketing offers customizable services to meet your individual needs.

Check out this playlist on @8tracks: Happy Anniversary My Love! by bradleygt89.#FBF #TBT - depending on your time zone ;) 

Room with a view. Kapalua. on Flickr.

@i4innovations @bump_n_run @bwillisful TY for the mention :) Make it a great day!