Viktor Nikiforov You Have So Many Problems We Will Just Have To Guess About Forever But At Least You’ll

Victor’s Image, Identity + Sponsorships

I can’t help but think about Victor’s sponsors and how they played into his struggle with his identity. 

In reality, skaters don’t have a steady income— skaters get paid by placing high in competitions. This is why skaters in our reality, such as Hanyu Yuzuru, do collaborations and advertisements with different companies in order to make money outside of skating, as well as having gear and other expenses covered by sponsors. And, despite being widely considered the GOAT of skating, Hanyu’s net worth is only about 2 million USD.

Back to the YOIverse: it’s unclear what sort of financial standings Victor was in when his career began, but it is clear that he quickly rose to fame, as shown by the amount of posters and photo shoots Yuuri has of Victor both pre-haircut and post-haircut. However, regardless of Victor’s own financial standings before he began competing, skating is an extremely expensive sport– coaching fees itself are likely tens of thousands of dollars per year, having good skates and keeping them maintained or replacing them when needed is hundreds, if not thousands of dollars, a minimum of two new costumes each year (which, knowing Victor’s tastes, likely cost thousands of dollars), any competition fees, the thousands of dollars it costs to travel worldwide to compete, not to mention hotel costs. It’s also mentioned that Victor commissions new music to be made for his programs, which is I don’t even wanna know how much. 

All that, plus everything I missed, plus, you know, general cost of living. 

All that being said, sponsors are everything. Sponsors are more than just a company promoting you to the public– they’re paying for the continuation of your career and using your image in exchange to promote their product. So what happens when your image no longer aligns with the image they want to have alongside their product? 

Victor has clearly had to play his cards perfectly right his entire career, with the image of an innocent, delicate, feminine ice prince that evolves into a masculine, champion bachelor. That image also had to play into what sorts of sponsors he had as his career continued, and those sponsors likely increased sharply in prestigiousness through the years, particularly after his haircut. For example, it’s easy to imagine Victor modeling for Calvin Klein after his haircut– he has a spectacular body, he’s revealing a more masculine part of his image, and his fame and attractiveness would no doubt boost sales.

TDLR;

I firmly believe that all of Victor’s sponsors, modeling campaigns, and advertisements were crafted perfectly to create the new image of Victor every single year. 

Like he said in episode 10, he couldn’t build on anything because he started over every season. 

It’s no wonder he lost himself in the midst of all this death and rebirth, especially when his image outside of skating was likely out of his control.

EDIT: Apparently some of the best skaters can receive money from their country, and hotel costs are covered by the competition. Additionally, skaters use ice shows for income. However, I stand by my point that sponsors are important and income for skaters is unreliable.

ice adolescence and russia

1 - Russia in today's world

okay look. I see you when you talk about how the political climate today means that iceado was doomed. I see you when you talk about the many many many doping scandals of Russian athletes, we saw it when the athletes didn't compete under the banner of Russia but as OAR or ROC, which I absolutely support. I see you when you rightfully mention Russia invading Ukraine. This is genuinely horrible, it's horrifying, it's inhuman, and the fact that many Russian athletes (including figure skaters) openly, unapologetically support their government's actions is disgusting.

2 - yuri on ice was just meant to be fun

now, let's also recognize that the core of yuri on ice to be silly and queer and accepting, to talk about anxiety and depression, about burnout and competition, about rediscovering your passion for your work and falling in love along the way. I see this, and these are some the reasons why I adore yuri on ice.

3 - yoi and russia

I would love to say that yoi is about escapism so we should ignore all real life events. But I'm not really that type of person, tbh.

We could all close our eyes and ignore thousands of people dying, ignore the doping scandals, ignore every bad thing Russia had done in modern history. But what about the people directly affected by this? do they deserve to see us comfortably having fun about a figure skating show ignoring the doping, and showing our main characters living and training in Russia, comfortably? with no mention of the inhumane actions of Russia, be they about the war or queer rights? really? is that something they deserve to see?

I see the people saying that maybe we can ignore the war, the way we ignored homophobia and eating disorders and bribing, but for the reasons above I really think we shouldn't.

I wish Russia had not done any of this, most of all because of all the deaths and destruction, but yes also bacause maybe that would have meant that maybe we could have had ice adolescence. However, we don't live in that world. And that still doesn't mean iceado had to be canceled.

4 - do not forgive or forget about MAPPA

I am not excusing mappa, okay? there is no way I will excuse or forgive mappa for ice adolescence. if they wanted to, they could have fixed this.

I've been thinking about this for maybe 20 minutes and I already have a solution, okay? and if I have a vague plan for how to handle this, then I am dead certain that a whole room full of people working for mappa could have figured it out. this is on the mappa execs, not the people doing the creative process. don't be fooled, the execs are probably just unwilling to try, if Russia's actions (and the actions of its athletes) are part of their reasoning.

5 - iceado could still exist even with everything russia has done

i think that the situation is rightfully delicate. but I also think that if a book like red white & royal blue (an openly gay book) could openly condemn US right wing politics and also portray the oppressive heteronormativity of the british royal family, without outright mentioning any real persons, then yoi s2 or ice ado could potray the figure skating scene in russia negatively and could have the characters leave the country.

they could show yakov as that one different coach in russian figure skating or maybe they could prove that he's your typical russian coach, which played a role in viktor's mental health getting worse and worse.

post-s1 scenes could be about viktor changing his mind and leaving russia, as a result of the doping scandal, or rising tensions internationally about Russia. the fact that we saw him and yuuri and yuri in st. petersburg didn't mean that decision was final. the pressures of a toxic environment could have made viktuuri leave, and whether or not yakov (or anyone) would follow them, or viktor would find another coach is something up for debate, yes, but there can be a debate. There can be a debate about yuri plisetsky about georgi and mila, about what this could mean for them.

iceado could condemn russian politics and the doping, the toxic community, and everything else really. in my opinion, the fact that this didn't happen speaks to mappa's unwillingness to try. im not educated in japan-russia relationships, to be frank, so I'm not sure how much backlash the show could possible face from the Japanese government for a decision like this one. Of course, this would insinuate that Japan is fine with the Ukraine invasion which is, well, not very good press to say the least (and naturally a violation of all sorts of human rights). I do however find it odd that we would never hear anything about talks debating this taking place, which means that once again mappa didn't try. And also, truthfully, just how plausible is it that Japan would go "no don't make more of that very lucrative anime because we don't want to condemn Russia's war / we don't want to condemn Russia's doping"? Because it doesn't sound that plausible to me.

6 - political yoi?

yes, this means that yoi would have become political, but when politics is about the right to live in your home without fear of death or invasion, why exactly shouldn't it get political?

and let's not forget that a world with no homophobia is already unfortunately political. because queer rights are not globally recognized, being pro or against queer rights (of which there are many so some are pro-same sex marriage but against trans rights which complicates things even more) is still a vital part of many many political parties' campaigns in a lot of countries.

yoi was already political in the sense that it showed a world of acceptance, because that's not a given.

what iceado had to do was show that acceptance does not mean ignoring inhumane, unethical actions.

this doesn't need to be the centric idea of iceado or yoi s2, either, by the way. simply showing something bad but realistic is enough. i wouldn't have needed 2 hours depicting the horrors of Russia ft. yuri on ice, but I would have loved to see 2 hours of teenage viktor trying to make it in this cutthroat world, with sporadic evidence of toxicity and too-much pressure, which are almost canon anyways. and any scenes taking place post-s1 could easily just show viktor make a number of realizations and choices that could lead to him leaving russia (to find a new coach or with yakov, with any of the russian skaters in yoi, or just with makkachin and yuuri, etc), which would show that yes they're not just ignoring russia's wrongdoings.

for being released in 2016-17, yoi was delightfully progressive in its queerness. but in 2024, asking the show to condemn doping and war on its way to show us viktor nikiforov's past is apparently too much to ask.

please give me your thoughts on this, yoi fandom, I'd love to see what everyone else thinks!

hes soooo real for this wtf

SOMEBODY NEEDS TO EDIT VAT7K TO THIS SONG

who stole your heart, Light?

I think we're all so devastated at the news of IceAdo's cancelation. It was an incredible anime not only because it was groundbreaking for the queer community in terms of quality, but also in terms of how intimately the relationship was depicted without being vulgar or explicit, which many other such anime depend on to gain an audience. The profound devotion Yuuri and Victor had towards each other and figure skating was palatable and it just sucked you in. A lot of times, it even felt like you were intruding on a private moment between them, especially as Yuuri got more comfortable around Victor and started being more open about his anxiety, which was also a focal point of the show, also masterfully depicted.

It was such a beautiful experience, that we wanted more of it, which is what we thought we were going to get. But for 8 years, we were strung along, our hope exploited, until finally, the cancelation, which we all realized, after a certain point, was coming.

The pain of not being able to sink in to the world of Yuuri!!! On Ice once more is very deep, because that kind of magic is something you just crave once it has entered your life, BUT!!!!

What I need us all to do is to keep reblogging, reposting, retweeting, signing petitions and just keep being loud about the impact Ice Adolescence could have had, as well as how YOI has affected us. As long as we don't loose speed, the relevant people WILL see that this fandom is very much still alive, still active AND STILL GROWING!

I know the movie has been scrapped, BUT I still think that the rights CAN be bought off MAPPA. If not for another attempt at Ice Adolescence, then a second season, which would also be incredible!

I don't know if this is even possible or if it's been done before in Japan, but I've seen it happen with the TV show "Lucifer", and I hope it can be accomplished here too. If not, LET'S SET A PRECEDENT TOGETHER! We have nothing to lose, but we could gain something beautiful!

So, please, everyone, don't stop liking, engaging with and reposting YOI-related content! We have to show that we are still dedicated and interested in this anime, and therefore PROFITABLE so they can potentially invest!

Also, because it's been 8 years, there are bound to be people who haven't heard of YOI, but would watch it, support it and talk about it if they knew about it's existence. Let's give this our all and do our best to get Victor, Yuuri and everyone else back on our screens!!! DON'T LOSE HOPE!

REBLOG THIS AND KEEP YURI ON ICE TRENDING SO WE CAN GET MORE PEOPLE INTERESTED AND AWARE!

Vitya

I sometimes (a LOT) think about Victor. I think about that bone-deep exhaustion we see come across his face when not even a minute after the gold medal ceremony, he's being asked about his next program.

I think about how lonely it must be, being an untouchable idol held to a standard with no one there to share it with him.

I think about those moments, his dog the only being in the world he lets in all the way, wondering when his world started to look gray. When "strength must be found on your own" became a slow and monotonous march toward misery.

When skating stopped feeling like a passion.

I think about Victor wondering what ever happened to Yuuri Katsuki, who got drunk and danced with him, who proclaimed be my coach only to disappear into the ether again, even though Worlds was in Tokyo.

I think about that trudge, when Victor is looking at two programs that both don't feel quite right, hearing about Yuri Plisetsky the new Russian phenom, who Victor obviously would be passing the baton to. How much more lonely that would be.

I think about Victor, sitting by himself at his apartment, snuggling his dog and watching Yuuri Katsuki suddenly blow up his phone again with a rendition of Stay Close to Me.

And remembering Be My Coach

I think about Victor's butterflies leaping from his stomach as he rehearses the perfect opening line, naked in the Katsuki onsen.

Then I think about Victor, adopted by the Katsukis and Hasetsu, falling in love, and watching as Yuuri falls in love in kind, not with the mask, not with the idol, not even with the skater.

With Vitya.

Yuri on Ice aka Yuuri's free programme would never have been possible without the beach scene.

In the beach scene, Yuuri opens up to Viktor for the first time. While they have been unintentionally working against each other until that point (exuberant flirting from Viktor and Yuuri trying to avoid him), the conversation on the beach brought them on the same page. That conversation has reassured Yuuri that Viktor's motives and feelings towards him are sincere and he starts feeling safe enough to open up.

Which leads right to the next scene where Yuuri sits in his room and decides to open up more as he contacts the music student who composed the programme his former coach Celestino rejected.

Now fast-forward to Yuuri and Viktor creating Yuuri's new free programme:

Yuuri's free programme is about his skating career. But it's so much more than that. Yuri on Ice also tells the story of Yuuri and Viktor, expressed through the piano (Yuuri) and the violin (Viktor). At 0:55 min, which is quite early in the programme, the violin joins and it dominates the song. This part represents Viktor becoming his coach. (The entire song is 3:41 min, note that a free programme was 4:30 min at the time YOI aired, and that the creators shortened the songs due to time constraints).

Yes, that's right: Most of the story told in Yuuri's free programme, Viktor is Yuuri's coach. Yuuri's programme that is supposed to be about his life as a skater paraphrases his entire career so far in 55 seconds and then tells the story of Yuuri and Viktor.

Then there's this part in the middle where the violin falls silent and the piano slows down as Yuuri has a realisation about love. When the music picks up speed again, the violin re-joins, but instead of doing its own thing now it's support the piano, which can be interpreted as Yuuri and Viktor now being a team, Yuuri and Viktor being lovers (hence, the realisation about love), Yuuri and Viktor staying together (the instruments playing together until the end, these a nuance of Stammi Vicino in that imagery). To be precise, there are many interpretations as this song can be applied to every episode where Yuuri skates it.

Now, as Viktor is Yuuri's coach and choreographer, Yuuri needs to explain to him what he wants to express with this song, so that Viktor can turn this into choreography. Yuuri needs to explain what the instruments mean and how this translates into his story. I can only imagine how embarrassing this must have been for him, even though he has already decided to open up more--it's still an effort he must do and which will become easier the more often he does it. But that first time when he had to explain all this to Viktor, yes that must have been super awkward. He might have tried to water down some parts of the story because he couldn't voice them at this time, then, as Viktor kept prying because it didn't seem to fit the music, gradually had to disclose more.

And Yuuri had to explain all of this to that music student as well so that she could compose the song accordingly, and he had to do this AFTER that first awkward experience when he commissioned a song that got shelved.

Without Yuuri realising that opening up isn't a bad thing, that it's okay to make yourself vulnerable to people who don't judge you and don't see you as weak, nothing of this would have ever happened. Yuuri learning that Viktor is a safe person to be vulnerable with because Viktor is dedicated to give Yuuri his full support and that his goal isn't to get Yuuri laid but that his feelings for Yuuri are of a serious nature ("that's my way of showing my love"), is the start of Yuuri becoming confident and that enables him to create not just his first free programme on his own but a free programme that expresses the different kinds of love he is feeling, most of all his love for Viktor.

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still vat7k brainrot

Commission